MediaSpeak™

For Non-Media Professionals

Media insider and licensed attorney, Roshini Rajkumar, will help you understand the media and will teach you why communicating effectively is both necessary and good for business.
Roshini Multi Media will help you define and control your message.
This media training goes beyond the sound bite to help you navigate the
modern media landscape.

NEWS TALK

1.  Ins & Outs of a newscast, newsroom, news day
2.  Accuracy issues
3.  Sound bite selection

THE INTERVIEW

1.  Media calls
2.  Deadlines
3.  Informative vs. hot story 
4.  Who will talk?

RAPPORT WITH REPORTERS

1.  Trust
2.  Feeding/Tipping
3.  Seen as go-to source/firm

TROUBLESHOOTING

1.  Deal with a crisis
2.  Pre-empt negative coverage
3.  Address stereotypes